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October 23, 2022

8:15 AM - Registration and Light Breakfast

9:00 AM

Design Triggers: The Psychology-Based UI Design

Sagi Shrieber, CEO & Creative Director, Contrast

Sagi will share the psychological approach to design and reveal how you can boost engagement, retention, brand awareness, and the emotional stickiness of your product with very simple tweaks!

Engaging in Aging

Michal Halperin-Ben Zvi, Psychology of Aging (PhD.)

Expert on the psychology of aging. Michal’s research focuses on how older adults perceive and learn the digital sphere, and how we should create digital tools that suit the elderly population.

10:35 AM - Let's have coffee (30 Minutes)

Emotional Technology

Ilya Oskolkov-Tsentsiper, Product & Customer Experience Designer

Ilya will discuss the challenges and opportunities of *Emotional Technology or EmoTech**. As AI gets better at recognizing human emotions, a vast new field opens for designers and product creators to help people better understand each other and themselves.

So Wrong it’s Right: When Breaking Best Practices is Good for Your Copy

Yael Ben-David, UX Writer, Fundbox

This talk will address what best practices are, where they came from, and what they’re good for; also, when to break them and how to break them well, with plenty of real-life examples.

12:30 PM - Are you hungry? (60 Minutes)

Game Design Thinking: The Play Centric Approach to UX

Dori Adar, Creative Director, Founder of Hands on Games

In this highly interactive talk, the participants will learn how to create a “playable blueprint” of any product. Then, shuffle its ingredients into a set of engaging features that will move users to action…

No Writer? No Problem! UX Writing in a Pinch

Yossi Nachemi, UX Writer at Google/Waze

Words are the foundation blocks of design. In this presentation, Yossi Nachemi will take you through some of the professional tricks of the trade for UX Writing. You will learn about where to find inspiration, what tools can be useful, and how to select the right word choices. Think of it as a sort of first aid course for writing when you are lost for words.

Designing New Projects—Remotely

Tiffani Jones Brown, Executive Editorial Director, Dropbox

Join executive editorial director and Remotely Curious podcast host Tiffani Jones Brown as she walks you through the ins and outs of shipping a big, collaborative project—whether you’re hybrid, remote, or as we call it, “Virtual First.”

3:15 PM - Would you like some dessert? (30 Minutes)

Designing For Complex Systems: How To Find Your Way


Shoval Zohar, Product Designer, Wix

Even though complex systems are everywhere, there is a common misconception that designers must specialize in a specific domain to work with them. Shoval Zohar, a Product Designer at Wix, will show the opposite to be true.

Fixing Frustrating Design Patterns in 2022

Vitaly Friedman, Editor-in-chief, Smashing Magazine

We’ll take a closer look at some frustrating design patterns and explore better alternatives, with real-life case study examples. You’ll walk away with a packed toolbox of techniques that you’ll be able to apply to your projects right away.

17:10 PM - Ends. (Are you coming to the after party?)

After Party 2022

19:00 -? Tel Aviv

Meet us after UX Salon 2022 for an evening of design and UX lectures, networking and drinks. Exclusive early sign up for UX Salon attendees.

October 24 - Workshops

3 workshop tracks for you choose from

October 25 - Jerusalem Tour Guide

Coming from abroad? Join us for a tour of Jerusalem, one of the oldest cities in the world.