Ilya Oskolkov-Tsentsiper is product and customer experience designer and entrepreneur from Tel Aviv. He worked on numerous physical and digital projects in Russia, Ukraine, the USA, the UK and elsewhere. Ilya was a founder and executive chairman of the Strelka Institute of Media, Architecture and Design. He redesigned major parks in Moscow: the Gorky Park and the VDNKh, founded one of the largest open air music festivals in Russia, designed numerous products and services in banking, retail, logistics, media and hospitality. His two companies, Direction and Tsentsiper, are strategic design consultancies focusing on real estate and services respectively. Ilya is involved with a number of startups as investor and advisor.