Michal Halperin-Ben Zvi
Dr. Michal Halperin Ben Zvi is a Design Strategist and UX Researcher. She combines technology and her expertise in the psychology of aging to create digital solutions that meet the 65+ needs, abilities, and desires.
She led, on behalf of JDC and Digital Israel, the research and writing of the national project to formulate guiding principles and standards for inclusive digital services to the aging population.
She helps improve digital strategy and supports product development through research and a deep understanding of older users’ behavior.