Yael Ben-David
Yael is a UX writer who specializes in complex products. She has written health, financial, and other products used by more than 100 million people around the world. After a BA in journalism at New York University and MSc and PhD studies in neurobiology at The Hebrew University, Yael discovered her passion for making innovative tech accessible to mass markets through clear, helpful, data-driven microcopy.
Best practices are tried and true rules of thumb that we apply when writing microcopy, like, “keep it clear, concise, and helpful”. These guidelines provide shortcuts for writing copy and validating whether it’s any good, but they are not black and white.
Every rule has its exceptions, every scenario its edge case, and having the experience and confidence to know when and how to break them can set you apart. This talk will address what best practices are, where they came from, and what they’re good for; also, when to break them and how to break them well, with plenty of real-life examples.